The cashier girl asked me to sing. Here’s what happened.

What day is it today? Cause’ I feel like it’s freebies day.

I just went in to the Guardian store hoping to, you know, pick up that BB foundation and go. Proves again that shopping for me is always never that easy.

I think I ended up with 10 items; but, I was given 6 other items that I didn’t pay for.

The store cashier said that it’s “complimentary from us”.

Aren’t these a lot for just one purchase?

Feels like it’s a lucky day indeed, isn’t it?

Plus, I got rebates from today’s purchase, cash voucher for my next purchase and a chance to buy an electronic weighing machine for much less (if I want to).

I never asked for anything, didn’t think about it, and am not even Guardian member. Well, here’s what I think.

When you’re loyal to a brand, you don’t need to register lah, kan (unless it’s really worth the time filling in the application form because let’s face it, we don’t really make use of the member card, anyway, except for AEON – the perks are great).

Coming back to my day at Guardian today, I am thankful for the gifts. From a branding perspective, Guardian (particularly this store in Raman Sri Rampai) had captured my heart with good service, and the staff were courteous to me.

The gifts from Guardian
The gifts from Guardian

I like the jewelry box the most. I have new glasses I got from previous JB trip, so I have a nice place for them now.

I was a little chatty with the staff (just being myself); we were talking about things over the counter other than a business transaction. The cashier girl seemed to have warmed up to me and she saw that I was carrying a guitar bag behind me, so she asked “Awak pergi jamming ke nanti?” (Are you going to a jamming session later?)

I replied, “Tak de la. I tengah belajar gitar.” (Nope, I am learning the guitar.)

Now, we’re talking like neighbours.

I think I got her excited when I told her that I like to sing Malay songs. There was a twinkle in her eyes. I guess that maybe she was bored at work and you know, work can get boring at times. Solution to boredom is –> Make friends with your customers. You’ll start to love your job again.

“Ye ke? Nyanyi sikit boleh?” she asked.

“O.K.A.Y.”

When it comes to music, it’s pretty easy for me to become the singing jukebox right away. I welcome people into my world. So, to feed her curiosity, I gave away one line. Just one line, mind you and we talked even more. We even said goodbye to each other. I thought: Hey, that was awesome. I went in as an ordinary customer and I came out as a valued customer.

Staff should be encouraged to interact with their customers. It’s a motivation to do a job well. It’s also a message telling the customer that “we always welcome you into our world”.

That will be a very convincing move with happier staff and customers as the result. That’s for sure.

LOL…this long post to describe my unplanned visit to Guardian on the afternoon of April the 2nd. What an experience! I AM a lucky girl :)

P.S. Curious to know the song? Hang on there…I’ll tell you that in my next blog post. 😉

Author: viviantoh

Journalist, speaker, design agency owner and independent publisher. Vivian has an eye for content and details thanks to her many years in the design industry. She's always being mistaken for a graphic designer but she really is just a non-designer. A connector. A thinker. An observer who sees window shopping like a Discovery channel - always learning new things.